extractions to market
-the brand containing the keywords from eastern philosophy
Price differentiation
-Set price equal/similar to foreign brands image
differentiation
-in position of unique luxury cosmetics which contains South
Korean atmosphere
Culture marketing & experience marketing – since 2001,
invested total 13 billion won for three years opened
‘The amore Galle
인삼 아리랑
(Ginseng Arirang)
아리랑 프로젝트
새로운 시장 침투
저렴하고 다각적인 마케팅
고려인삼을 한국에서 직접 보낸다는 신뢰감
독특한 홈페이지 구성
미국 시장분석
LA
678,662
NY
678,662
총 2,123,167명
미국 거주 한국인 수
S.F
162,411
CHICAGO
204,592
ATLANTA
99,198
SEATTLE
142,203
WT DC
117,662
HOUSTON
117,870
BOSTON
36,091
H
Ginseng)+배당체(Glycoside)란 의미로
‘진세노사이드(Ginsenoside)’라 부른다
인삼계 사포닌은 인체의 면역력을 크게 증가시켜주는 효과로 유명하며
다른 식물계 사포닌과는 달리 온화하고 부작용이 없다는 것이 특징이다
한국의 인삼과 홍삼은 외국삼에 비해 많은 종류의 사포닌을 함유하고 있으
Product differentiation
-launch Herbal cosmetics made out of 5 different herbal
medicine extractions to market
-the brand containing the keywords from eastern philosophy
Price differentiation
-Set price equal/similar to foreign brands image
differentiation
-in position of unique luxury cosmetics which contains South
Korean atmosphere
extract powder (Especially good for beauty treatment ),
Guarana extract powder, Ulgme X powder, Galgen extract powder, The alder tree
1-5. Who needs Morning care
-Busienss men who often attend drinking parties or women who dislike alcohol
-Business beginners who find it difficult to break atomosphere by leaving the drinking tables.
-People who would like to take care of colleagues and frie